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What we Could all Learn From Coachella Suing Urban Outfitters

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April is finally here! That means the beginning of spring, lots of showers (you know, for May flowers), and Coachella! The music festival, that takes place in the desert outside of Palm Springs every April, is sure to bring out all the hipster kids - that are going to go to their favorite hipster stores, to buy the trendiest hipster outfits. Coachella has inspired many retailers to brand merchandise using the festivals name or likeness, and it’s a very lucrative endeavor. H&M, for example, has partnered with Goldenvoice, the company that owns the Coachella trademark, to create capsule collections inspired by the festival. Each year, thousands of music lovers, bloggers and celebrities attend the festival, making it a social media frenzy, grossing millions of dollars. So you can clearly understand the benefits of selling Coachella branded merchandise. However, in recent news, one retailer has found itself at odds with Goldenvoice for using the Coachella name without permission. With garments titled, “Coachella Valley Tunic” and dozens of festival-like items found under the search term “Coachella” on Free People’s (an affiliate brand of Urban Outfitters) website, Goldenvoice is suing the company for copyright infringement.

There is nothing new under the sun, making creative works tricky as it applies to legalities, but there is proper etiquette for creating branded merchandise. Situations such as this one are helpful for reiterating the power of branded merchandise while also reinforcing the importance of following proper procedures. To learn more about the power of branded merchandise and how it can improve your brand awareness check out our catalog.

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