Advertising Specialty Institute (ASI) Show Experience

Earlier this month, our Project Manager, Abby Hughes, attended the Advertising Specialty Institute (ASI) Show in Orlando, FL. - and she brought back some goodies!

This years show, which marked it's 20th anniversary, consisted of hundreds of new product debuts, and Kevin O'Leary as the keynote speaker.

"Listening to Kevin O'Leary talk was awesome! I'm a big fan of the show Shark Tank so that was a pretty cool thing for me," said Hughes.

O'Leary was a hit at this years show, as he addressed such topics as; common attributes of successful pitches; the power of female-led companies; and tips on achieving, and maintaining success within the industry.

The next best thing to O'Leary speaking at the show, were all the cool products of course! Because it was the 20th anniversary of the show, there were lots of new [company] additions, and even more new and exciting products to marvel.

"It seemed like there were a ton of custom socks; different YETI-ish gadgets like ORCA, Grizzly and some that looked like it but not quite the same quality," said Hughes. "There were a lot of variations of the stainless tumblers, koozies, and lowballs - they seem to be holding their popularity," she continued.

One popular product Hughes thought would be perfect for Chi-Chi clients, were engraved wine bottles. "One company displayed their ability to take any full wine bottle and etch it with a color fill to say or show anything you want. I thought this would be great for thank you gifts, an award, or something of the sort."

"I personally liked Owee Products<>. They specialize in handmade personalized leather products, with a special interest in the outdoors. They also employ adults with autism to make their products, which I thought was pretty cool," she said. "It's these kind of products [with a cause] that really catch my attention. It might be a millennial thing, but I'm definitely willing to pay more for a product with a cause behind it."

She continued by saying that overall, this years show consisted of a multitude of apparel and accessories, specifically for active lifestyles.

Although attending shows such as this one gives amazing insight into what to expect as far as trends, today's social and technological climates make it relatively simple to stay aboard. "It's easy to keep up with promotional products trends," Hughes concluded. "You can get some quality and impressive products without breaking your budget - and that's what it really comes down to."

The show has two more stops this year; one in Dallas, January 24 through January 27 at the Kay Bailey Hutchison Convention Center; and in Chicago, July 24 through July 26 at McCormick Place.

Chi-Chi, LLC

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Phone. 314-678-0500