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Will Facial Recognition Soon Be Your Boarding Pass?

Late last month, JetBlue announced it’s partnership with U.S. Customs and Border Protection (CBP), and SITA to test a new facial recognition technology - and we couldn’t be more excited! Why?! Because this means quicker and more efficient travel for you!

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JetBlue is the first airline to integrate with CBP to use biometrics and facial recognition technology to verify customers at the gate during boarding. The program, which began this month, can be found on flights from Boston’s Logan International Airport to Aruba’s Queen Beatrix International Airport. Customers can participate without any prior enrollment or registration, and the process is seamless.

Customers who opt in simply step up to the custom-designed camera station [camera] for a quick photo. The station will then connect to CBP to instantly match the image to passport, visa or immigration photos in the CBP database and verify flight details. The customer will be notified on an integrated screen above the camera when they are cleared to proceed to the jet bridge. To further enhance this experience, the setup will move JetBlue crew members from behind the counter to interact with customers and assist throughout the process.

Are you as excited about this groundbreaking technology as we are? Are you traveling from Logan International to Queen Beatrix anytime soon? If so, will you be one of the first customers to test this new boarding method?

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